On countering woke business

An interesting read on Con Home by James Frayne:  Why businesses act woke and what to do about it 

I def agree with the analysis that the marketing/social media teams often act quickly and unthinkingly to avoid bad publicity and that they haven't realized that social media is not representative of the general population. I also like how he notes they’re just dysfunctional like everyone else.'- this is an issue the right tends to overlook, assuming businesses are all ruthlessly trimming the fat wherever they can but in reality (esp. in the biggest firms) can be just as bloated and bureaucratic as the public sector)

Finally, I don't think expecting Tory MP's to lead the fightback is a good plan, too many are uninterested in cultural matters (or wish to avoid getting involved), they will only do so if pressured into action by public opinion.  


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